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baobab oil
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$9.07–$82.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great462avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 56K searches