47
bandana napkins
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible60.74avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Price range
Okay$6.30–$23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 90K searches
Signals Low Review Barrier