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bandaid
Launch itA $16.2M/yr market growing +15.6% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$16.2M$16.2M/yr · 10.2M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.48–$26.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.95avg listing price — sweet spot $15–$100
Review moat
Bad27,717.16avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand