62
balsam fir essential oil
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Price range
Great$5.45–$53.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,105.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 110K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch