45
baking soda capsules
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.41avg listing price — sweet spot $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Great360.73avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.92–$38.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 57K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier