39
backhero
Skip itSoft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$48.00avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Okay$23.36–$203.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,047.83avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.7%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 44K searches
Growth
Bad-55.7%90-day search growth — must beat 0% to launch