62
back scratcher
Worth a lookShows a $6.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.2M$6.2M/yr · 5.4M searches
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.14–$24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,207.19avg incumbent reviews — the moat a new listing must climb