68
back scratcher bulk
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.22avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$4.13–$58.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,633.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 32K searches