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bacitracin zinc ointment
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.40–$25.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Market size
Okay$145K$145K/yr · 86K searches
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,814.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality