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baby toothpaste with fluoride
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Okay$229K$229K/yr · 228K searches
Review moat
Bad5,184.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.14avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.60–$10.58cheapest to priciest tracked listing — scored on the share inside $15–$100