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baby toothbrush and toothpaste
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 122K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Price range
Bad$4.04–$18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,749.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand