60
baby soap
Launch itA $6.5M/yr market growing +1.8% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$6.5M$6.5M/yr · 6.3M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Good$3.09–$32.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,952.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality