52
baby soap sensitive skin
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Price range
Good$2.78–$41.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 151K searches
Review moat
Bad11,990.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality