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baby shower plates
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-21.5% this quarter) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Review moat
Great337.75avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.87–$55.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$137K$137K/yr · 283K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand