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baby safe dish soap
Worth a lookShows searches that convert (15.1% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 1.5M searches
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Price range
Okay$5.77–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,262.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand