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baby powder body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$649K$649K/yr · 987K searches
Price range
Okay$4.42–$25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.00avg listing price — sweet spot $15–$100
Review moat
Bad10,816.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand