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baby chest rub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great$900K$900K/yr · 538K searches
Avg price
Okay$11.62avg listing price — sweet spot $15–$100
Price range
Okay$5.49–$22.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,264.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand