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baby bath brush

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Prices mostly outside the sweet spot ($4.04–$12.85) — this niche doesn't clear our bar today.

Market size 25Growth 41Conversion 78Competition 37Returns 88Price range 0Avg price 22Brand share 22Review moat 25Quality gap 21

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$102K

$102K/yr · 167K searches

Review moat

Bad4,108.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Avg price

Bad$8.01

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.04–$12.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

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