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baby allergy medicine
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Market size
Okay$154K$154K/yr · 167K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Price range
Okay$6.87–$18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,062avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand