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b12 patches
Worth a lookShows low returns (0.0%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.73avg listing price — sweet spot $15–$100
Price range
Great$9.90–$38.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,000avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 71K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier