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b12 for kids
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Price range
Great$10.02–$60.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,598.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 95K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch