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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Price range
Okay$7.53–$18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 46K searches
Review moat
Bad10,742avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand