51
ayurvedic toothpaste
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$5.97–$38.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$356K$356K/yr · 224K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,445.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand