55
aura house
Worth a lookShows demand growing +151.5% this quarter, but weak search conversion (1.6%) keeps it on the watch list.
Growth
Incredible+151.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$96.44avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,540.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.55–$206.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 114K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale