53
athletic tape
Worth a lookShows a $2.1M/yr market, but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 2.1M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Price range
Okay$5.15–$19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,436.63avg incumbent reviews — the moat a new listing must climb