53
athletic tape 1 inch
Worth a lookShows low returns (0.6%), but soft demand (-36.6% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$5.18–$126.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,434.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 55K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand