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55

astra glow toothpaste

Worth a look

Shows low returns (0.3%), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 97Conversion 30Competition 29Returns 99Price range 66Avg price 78Brand share 49Review moat 22Quality gap 87

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+202.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.14

avg listing price — sweet spot $15–$100

Price range

Good$9.53–$25.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,807.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$28K

$28K/yr · 73K searches

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