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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 8Conversion 95Competition 16Returns 100Price range 86Avg price 94Brand share 7Review moat 46Quality gap 22

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$22.60

avg listing price — sweet spot $15–$100

Price range

Great$11.03–$46.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,869.54

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$185K

$185K/yr · 67K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-35.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

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