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50

aromatech

Worth a look

Shows a sweet-spot price point ($23.16 avg), but a small market ($81K/yr) keeps it on the watch list.

Market size 20Growth 22Conversion 32Competition 71Returns 92Price range 84Avg price 95Brand share 32Review moat 51Quality gap 62

Avg price

Incredible$23.16

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$8.55–$55.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,463.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Market size

Bad$81K

$81K/yr · 139K searches

Products