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aromaplan scents
Worth a lookShows low returns (1.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$90.72avg listing price — sweet spot $15–$100
Market size
Good$839K$839K/yr · 238K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,369.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Price range
Bad$28.80–$322.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price