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aroma 360
Launch itA $3.1M/yr market growing +2.1% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$3.1M$3.1M/yr · 2.5M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$78.56avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good1,067.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.55–$188.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale