50
apple cinnamon candles
Worth a lookShows low returns (0.6%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Review moat
Good811.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.20–$27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 97K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch