33
antiseptic
Skip itPrices mostly outside the sweet spot ($3.51–$13.42) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,120.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.84avg listing price — sweet spot $15–$100
Market size
Bad$69K$69K/yr · 117K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$3.51–$13.42cheapest to priciest tracked listing — scored on the share inside $15–$100