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antifungal mouthwash thrush
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.04avg listing price — sweet spot $15–$100
Price range
Great$6.95–$39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,835.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 105K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch