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antifungal lotion
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Price range
Great$6.70–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,959.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 32K searches
Competition
Bad79%top-5 click share — a locked-up shelf