50
antibiotic ointment
Worth a lookShows searches that convert (19.9% search→purchase), but prices mostly outside the sweet spot ($4.08–$11.64) keeps it on the watch list.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.8M searches
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,176.61avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.08–$11.64cheapest to priciest tracked listing — scored on the share inside $15–$100