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anti fog
Worth a lookShows low returns (0.6%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$496K$496K/yr · 391K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,725.61avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.52–$17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch