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anointing oil
Worth a lookShows low returns (0.7%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$6.93–$29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$513K$513K/yr · 577K searches
Review moat
Good1,332.3avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch