36
amazon basics laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Price range
Okay$7.82–$20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 107K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad14,175.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand