55
alum
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Good$733K$733K/yr · 474K searches
Review moat
Good858.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.56–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.76avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf