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aloe vesta protective ointment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Price range
Good$7.08–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,675.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$161K$161K/yr · 102K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand