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allergy medication
Launch itA $2.3M/yr market growing +3.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Price range
Good$3.09–$40.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,848.37avg incumbent reviews — the moat a new listing must climb