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allergies
Launch itA $14.0M/yr market growing +32.1% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$14.0M$14.0M/yr · 2.6M searches
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.34avg listing price — sweet spot $15–$100
Price range
Great$10.01–$40.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,884.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand