44
all purpose wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Good$3.30–$42.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Market size
Good$423K$423K/yr · 320K searches
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad39,016.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand