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alfalfa capsules
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Review moat
Good607.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.63–$20.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 46K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-17.7%90-day search growth — must beat 0% to launch