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alcohol
Launch itA $13.2M/yr market growing +3.4% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$13.2M$13.2M/yr · 8.8M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.06avg listing price — sweet spot $15–$100
Price range
Good$2.91–$35.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,117.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality