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alcohol sanitizing wipes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 94K searches
Price range
Bad$4.80–$17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad14,353avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand