59
air fresheners for home
Launch itA $17.4M/yr market growing +10.2% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$17.4M$17.4M/yr · 16.4M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Price range
Okay$2.45–$23.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad22,857.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand