40
affresh wipes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible29.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$507K$507K/yr · 130K searches
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Price range
Good$8.70–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad238,077.75avg incumbent reviews — the moat a new listing must climb