51
affresh stainless steel cleaner for appliances
Worth a lookShows a $6.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$6.7M$6.7M/yr · 2.5M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Price range
Okay$4.63–$24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,230.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand